Definition: Anchoring your brand and its products to the customer's identity in a unique manner, Ann Taylor offers a selection of women’s clothing for every occasion and lifestyle. The words "ann" in "ann Taylor" are pluralized versions of "Anne," which is used to refer to a specific type of product or service. The word "Taylor" is singularly used as it refers to the brand itself. Anchoring your brand with an identity allows you to stand out from competitors, which can be particularly effective for women’s fashion and beauty products. This means that you have to cater to specific customer needs and preferences, which in turn leads to a more personalized experience for consumers. Additionally, "Ann" is used to refer to the collection of items within the brand itself, which further reinforces the idea of personalization and customization for your customers. The word "Taylor" refers specifically to the product line within the Ann Taylor brand. It's a singular term that is distinct from "Anne," which was used before Ann Taylor became known as an umbrella brand. Ann Taylor offers a wide range of women’s clothing, including dresses, jackets, pants, and shoes. The collection is designed with modern fashion trends in mind, ensuring that your customers can find something that fits their style and budget. Overall, the word "ann" in "ann Taylor" refers to the specific product or service within the Ann Taylor brand, while the singular word "Taylor" refers specifically to the collection of items within the brand itself.

Ann Taylor

Definition: The term "Ann Taylor Loft" refers to a concept that emerged in the mid-1990s as part of Ann Taylor's strategy to streamline its retail space. It was developed as an umbrella for both department stores and flagship locations, offering customers a more streamlined shopping experience and promoting a focus on high-end fashion at a lower price point. The term "Loft" is a combination of the French words 'loire' (French for river) and 'taylors' (a synonym for Ann Taylor in English). It was first used to describe the concept of the Ann Taylor Loft stores, which were retail locations that offered a more intimate setting with less clutter than larger department stores. The term "Loft" is now widely recognized as a term for high-end clothing and accessories retailers. The word "Ann Taylor Lofts" can be loosely translated as "Ann Taylor store in loft style" or "ann-taylors lofts." However, it should not be confused with Ann Taylor's flagship stores, which have an upscale feel and offer a wider range of fashion items. The term is also used to describe the concept of selling products at a lower price point compared to other department stores. The word "Loft" was developed as part of Ann Taylor's strategy to streamline its retail space by creating more affordable shopping options for customers, particularly those on a budget or seeking high-quality clothing and accessories.

Ann Taylor LOFT